Lincoln Lane has the credentials to soar in the real estate industry. The recipient of a sought-after 2010 Bayleys Working Scholarship, Lincoln's impressive academic and practical background elevated him among the numerous applicants. His proven abilities to build rapport, communicate effectively and achieve goals are all strengths that bode well for longevity in the competitive real estate arena. Now a key member of the Bayleys Tauranga commercial and industrial sales and leasing team, Lincoln's easy manner and obvious property knowledge is finding favour with his clients. "I believe that honesty, integrity and treating people as you would like to be treated are important qualities for building long-term business relationships," says Lincoln. "Bayleys high profile national presence and savvy marketing philosophy makes my role of marketing commercial and industrial properties for sale and lease streamlined and effective for my clients." With a Bachelor of Business Studies and a Graduate Diploma in Urban Valuation from Massey University behind him, Lincoln's interest in the property sector was fuelled by his role as a property valuer with a reputable New Zealand consultancy. For four years, he was involved in a broad range of valuation projects embracing residential, commercial, and industrial portfolios. His ability to research and present quantifiable reports for his valuation clients combined with attention to detail, a clear and consultative communication style and the ability to foster sound client relationships has seen Lincoln transition into the world of real estate sales and leasing with ease. "Partnering with Bayleys - whose brand presence is associated with quality, professionalism and results“ means that my clients are assured of being in capable hands. The supportive management structure, inter-company network of dedicated agents and access to resources enables me to keep my finger on the pulse of the property scene locally and nationally," says Lincoln. "The marketing reach that Bayleys achieves through its targeted campaigns and extensive database network heightens the service I can offer my clients." A member of the Property Institute of New Zealand, Lincoln keeps fully conversant with current industry happenings seeing it as a way to add value to the service he can offer his growing client database. "It is important to me to provide timely and pertinent feedback to my clients so that when it comes time to sell or buy a commercial or industrial property, they are able to make an informed decision when it counts," says Lincoln. "Having purchased a number of investment properties myself, I understand the importance of open and regular communication and recognition of the clients' needs." While clearly dedicated to his sales role with Bayleys, Lincoln harbours a desire to one day ride a motorcycle across the USA. There are plenty of deals to be done though before he gets that motor running and heads out on the highway.